Samson Usmael is a family man, a passionate tech enthusiast, and a visionary leader dedicated to advancing the Kingdom of God through digital platforms. He studied Electrical and Computer Engineering, and over the past decade, he has immersed himself in filmmaking, game and software development, and leadership training — all geared toward empowering the younger generation. Once known as "Sami Ja" — meaning "Sami is god" — during his atheist days, Samson transformed his identity after encountering Christ. His name evolved to "Sami Yeja" (meaning "belongs to God"), symbolizing his spiritual transformation and new mission. From his university years onward, Samson dedicated his life to glorifying God in his generation. He has reached millions with the Gospel through digital platforms and helped raise thousands of multiplying digital missionaries. As the National Director of Digital Strategies at Great Commission Ministry Ethiopia, Samson is equipping a new wave of digital missionaries with practical skills in programming, design, photography, blogging, cinematography, and more to carry the Gospel into the digital age.