Cherinet Alemu is a passionate full-time missionary at the Ethiopian Cru office, serving under the Digital Strategy Department. His focus is on the digital battlefield—mentoring, coaching, and helping online seekers find Christ through various tools and platforms. Called to reach Ethiopia's growing teenage and youth population, Cherinet is committed to winning, building, and sending digital disciples. His team connects with thousands through social media tools like Gemenaye.com and short films, while also hosting mentorship, trainings, and group discipleship. As a strategist, Cherinet trains high school, church, and college leaders in digital evangelism, helping them fulfill the Great Commission. He mentors new online missionaries and creates opportunities for them to engage via platforms like Telegram chatbots and TMM. Cherinet believes in deep connections, clear Gospel messages, and building lasting digital communities where lives are transformed by Christ. His ministry is fully funded through the support of generous individuals and churches who share his vision.