Born in Bishoftu, Beka Shiferaw discovered the power of digital platforms as a freshman at the University of Gondar. While studying Mechanical Engineering, he joined his campus fellowship's digital team, where he found a passion for using creative tools to serve God. During his university years, Beka connected with the Great Commission Ministry Ethiopia (GCME) digital team and served as a volunteer. After graduating, he answered God's call and joined GCME as a full-time digital strategist in January 2021. Beka currently focuses on graphics and design for online evangelism, supporting both digital tools and church engagement strategies. His mission is to use creativity to communicate the gospel with clarity and visual impact.